Construction. We build million-dollar custom homes — not shower repair leads.
You’re a builder, GC, or specialty trade who used to get junk leads from aggregators and a website nobody could find. You want a digital presence that puts million-dollar projects in front of you, not bottom-of-the-barrel pricing wars. The site has to do the credibility work; the SEO has to put you in front of the right buyer; the lead form has to filter out the tire kickers.
John and Pablo ship construction work at Frontend Horizon.
What usually goes wrong
The pattern we see in construction.
01
You pay for tire-kickers, not buyers.
HomeAdvisor and Angi invoice you for shower-repair price-shoppers while the $1.2M remodel googles a custom-home builder and finds your competitor. You’re renting the wrong leads.
02
The site can’t carry the price tag.
A buyer about to spend seven figures wants proof you’ve done it. A 2018 template with stock photos and no real project gallery quietly tells them you haven’t.
03
Google has you filed under the wrong job.
You rank for ‘handyman near me.’ The high-margin client types a different query — and you’re on page four for the work that actually pays.
How we approach it
What working with us looks like.
1
Rebuild the site as a portfolio, not a brochure.
Real project pages, real photos, budgets named where you can name them. Credibility qualifies the buyer before the form ever does.
2
Re-target search to the job you want.
We map the queries a high-margin buyer actually types and rank you for those — not the repair work that’s been finding you by accident.
3
Filter the form, don’t just collect it.
Budget and scope questions up front, so the inbox fills with projects worth a callback instead of noise to triage.
“I work with Frontend Horizon on SEO and social media marketing, which has been great. I used to get leads for shower repair. Now I get leads for building million dollar custom homes. Love the work they have done and continue to do for me.”
— Ben Bowers, Owner & CEO — BHR Construction
The system behind it
Census → Public Data → ICPs → System → Sprint.
Every construction engagement runs the same five-phase process. The first two phases are free — you see the read on your market before any build is quoted.
Sprint Zero · Free · No card
1
Phase 1
Census
Pull US Census + ACS + County Business Patterns scoped to your geo and NAICS.
Ships: Market Frame Report
2
Phase 2
Public Data
Overlay state filings, property records, review platforms, and license boards to find people inside the frame who are actually active.
Ships: Audience Map
3
Phase 3
ICPs
Build a card for each audience cluster. Demographics, signals, triggers, sales cycle, channel preference.
Ships: ICP card set (3-7 cards)
4
Phase 4
System
Tailor the marketing system to each ICP. Offers, sequences, content, attribution, reporting.
Ships: Working marketing system
5
Phase 5
Sprint
Execution in sprints with a named outcome per sprint. Continuous reporting and rebalance.
Ships: Named outcome per sprint
Questions construction ask first
Before you reach out.
Will this stop the junk leads from aggregators?
+
We can’t switch HomeAdvisor off, but we make your own site and search the cheaper, better channel — so the leads you own outnumber the ones you rent. Most builders we work with wind aggregator spend down inside two quarters.
We mostly grow on referrals. Do we even need this?
+
Referrals still check you online before they call. A site that looks like the work you do protects the referral; it doesn’t replace it. The SEO is what adds the buyers a referral never reaches.
How long before the right leads show up?
+
Site credibility helps the day it ships. SEO compounds — first movement in 60–90 days, real ranking on the money queries by month six. We report the leading indicators monthly so you’re not guessing.
Field guides
12 guides, built on public data.
Real solutions you can run yourself, each built on open public data. Ordered for construction first.
Shipped in constructionBHR Construction