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The three families

Build the system, scale it, then make it earn.

Three families of work: the system your revenue runs on, the levers that scale it, and the software and AI that open new income or cut cost. Every sprint ships one named outcome at a fixed price. You see the plan before anything is quoted, so you can pause without penalty if a sprint doesn’t land.

Run discovery in 8 minutes →I already know what I need
3
Solution families
1
Named outcome / sprint
$0
Sprint-zero read
0
Retainer lock

The compounding engine

  1. 0

    Sprint zero

    Starts with the read

    We map the plan before a single thing is quoted.

  2. 1

    Systems we build

    Build the system

    The site, funnel, and lead engine your revenue runs on.

  3. 2

    Growth levers

    Scale it

    SEO, content, and the levers that bring more of the right buyers.

  4. 3

    Software & AI

    Make it earn

    Software and AI that open new income or cut operating cost.

Each one makes the next worth more.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who actually does the work

John Cravey, Founder
John
Pablo Novelo, Founder
Pablo
Josh Grounds, Dev
Josh
Danny Jackson, DOO
Danny
Dylan Evans, VP of Growth
Dylan

Pick a start

Operators don’t shop by family. Pick the goal that brought you.

Five common reasons people land here. Pick the one that fits and the services below filter to match.

All services

Three families. Every engagement. Filter to your situation.

Family tells you what the work does: the systems we build, the growth levers that scale them, or the software and AI that open new income and cut cost. Level tells you whether it’s a top-line service or a tighter sub-engagement that ships under one.

Family
Level

21 engagements

How they fit together

Three families. One compounding engine. Pick where to start.

Build the system, scale it with the growth levers, then expand it with software and AI. Each one makes the next worth more, and that’s where the compounding lives.

1Build the system

Systems we build

The site, the web app, the lead pipeline. The system your revenue runs on.

↓leads to scale

2Scale it

Growth levers

The levers that bring traffic in and convert the traffic that's already there.

↓expand into

3Expand it

Software & AI

Software and AI that open a new income stream or take operating cost out.

Build the system, scale it, expand it. The system makes the levers worth pulling; the levers and the new software feed each other. You don’t pick one — you pick where to start.

Why software and AI, now

The third family earns its place. The data backs it.

We don’t sell “AI.” We build software and AI that open an income stream or take operating cost out, and only where the return is real. Here is where the research says that return actually shows up.

  • ~70%

    of top-performing companies use their own software to differentiate, versus about half of their peers.

    McKinsey

  • 248%

    three-year ROI on process automation, with payback in under six months.

    Forrester Total Economic Impact

  • 66%

    of organizations already report productivity and efficiency gains from enterprise AI.

    Deloitte State of AI 2026

Sources: McKinsey, Deloitte State of AI in the Enterprise 2026, Forrester Total Economic Impact. The honest caveat from the same research: cutting headcount to bank AI savings rarely delivers, and an agent applied where a simpler tool fits produces poor ROI. We scope for the return, not the headline.

The 5-phase process

Census → Public Data → ICPs → System → Sprint.

Every engagement maps to one or more of these five phases. The first two are the read, called sprint zero. You see your market before any build is quoted.

  1. 1

    Phase 1

    Census

    Pull US Census + ACS + County Business Patterns scoped to your geo and NAICS.

    Ships: Market Frame Report

  2. 2

    Phase 2

    Public Data

    Overlay state filings, property records, review platforms, and license boards to find people inside the frame who are actually active.

    Ships: Audience Map

  3. 3

    Phase 3

    ICPs

    Build a card for each audience cluster. Demographics, signals, triggers, sales cycle, channel preference.

    Ships: ICP card set (3-7 cards)

  4. 4

    Phase 4

    System

    Tailor the marketing system to each ICP. Offers, sequences, content, attribution, reporting.

    Ships: Working marketing system

  5. 5

    Phase 5

    Sprint

    Execution on 1-2 week sprints with a named outcome per sprint. Continuous reporting and rebalance.

    Ships: Named outcome per sprint

Want the long version? Read the five phases →

Who we serve

Six industries. A playbook for each.

The same three families, aimed at the buyer you actually chase. Find your industry, see what we lead with, then open the full playbook and the proof.

Built for your industry, priced for your stage →

Recently shipped

Sites and systems live in production.

Every project →

Side-by-side

The five core services at a glance.

What each one ships, which phases it touches, which feeds the others. The compare-table view for the pragmatic operator.

Systems

Web Design & Development

Marketing site (6 to 40 pages, custom-coded on Next.js)

Phases
12345
Open detail →

Growth

SEO Management

Keyword strategy mapped to ICP buying stages

Phases
12345
Open detail →

Growth

Pay Per Click Advertising

Campaign builds (Google Search, PMax, Meta, LinkedIn as needed)

Phases
12345
Open detail →

Growth

Social Media Marketing

Voice + tone document signed off in sprint one

Phases
12345
Open detail →

Growth

Competitor Analysis

Written teardown of 3 to 10 named competitors

Phases
12345
Open detail →

Software & AI

AI Lead Response

AI responder across web chat, forms, and missed calls (voice + SMS)

Phases
12345
Open detail →

Software & AI

Custom Software & Internal Tools

Custom web app, portal, or internal tool, custom-coded on Next.js

Phases
12345
Open detail →

Software & AI

Workflow Automation & AI Agents

Workflow audit — where the repetitive cost actually sits

Phases
12345
Open detail →

Cross-service FAQ

Questions before you pick one.

The questions that don’t fit on a single service page. Service-specific questions live on each detail page.

  • Can I start with just one service?

    Yes. Sprint zero scopes one engagement against a named outcome. Most clients add adjacent services once the first one is moving, but you never have to bundle to start.

  • What is sprint zero?

    The Phase 1 + Phase 2 read: census frame plus public-data audience overlay. Free, no card on file, no obligation. You see the audience map and ICP draft before any build is quoted.

  • Do you have a monthly retainer?

    No. Recurring services (Site Care, SEO, Social) bill monthly on a sprint cadence, not as a retainer. Each month has a named scope and you can pause without penalty.

  • Can you bundle multiple services?

    Yes. Most engagements compose 2 to 4 services running in parallel. The recipes section above shows common compositions by ICP. We never charge a bundle premium.

  • What if we already have an agency?

    We sit alongside or we don't take the engagement. We don't try to displace a working relationship, and we don't take an engagement we'd have to coordinate around. You tell us which.

  • How do you measure success?

    Named outcome per sprint, defined sprint zero. Most engagements tie to qualified leads in your CRM, rank movement against named keywords, or conversion rate against a baseline. No vanity dashboards.

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