Status quo
You're on page two for the keywords that close. Your last agency sent a 40-page audit with no fixes. The content you've paid for ranks for terms your buyers don't search. Your inbox has impressions; your CRM has crickets.
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Growth levers
SEO Management.
Proven SEO that increases your site’s visibility in search and drives qualified traffic. Ranks for the keywords your buyers actually run, not vanity terms that don’t close.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
Topics keyed to a buying stage, not a keyword list. Schema and indexation parity-checked per template. A written weekly read that ties to leads. Backlinks earned from operators in your category, not directory junk.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- Keyword strategy mapped to ICP buying stages
- Technical SEO audit + remediation plan
- On-page schema implementation per template
- Monthly content (2 to 8 pieces, you pick the cadence)
- Backlink outreach with named target list
- Weekly read tying rank, traffic, and leads together
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Sprint 0
Audit + competitor SERP map
- 2
Sprint 1
Topic strategy + ICP keying
- 3
Sprint 2
Technical fixes + schema
- 4
Sprint 3+
Monthly content + outreach loop
- 5
Quarterly
Refresh the rank read against new SERP
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Keyword breadth — local map-pack only vs. national category capture
- 02
Content production cadence (2, 4, or 8 pieces per month)
- 03
Technical SEO scope — Core Web Vitals, schema, indexation
- 04
Link acquisition budget and outreach volume
- 05
Reporting cadence — weekly, bi-weekly, or monthly
Your price
Loading the estimator
Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶Google Search Console + GA4 read access
- ⟶Current keyword list or last agency's report
- ⟶List of 3 to 5 competitors you actually lose deals to
- ⟶Editorial calendar if your team is already shipping content
- ⟶CRM read access to tie rank back to closed revenue
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- Buying links from Fiverr or a private blog network
- Scaled AI content with no operator review
- Vanity dashboards that don't tie to leads
- Hidden text, doorway pages, or any blackhat tactic
- Schema markup that misrepresents the page (Google's enforcement is real)
Fit check
Who this is for, and who it isn’t.
Right fit
- Service businesses ranking 4 to 15 for terms that should be in the top 3
- Series A operators with a recent rebrand and rank that didn't follow
- B2B teams whose buyers research before the call
Wrong fit
- Anyone expecting first-page rank in 30 days (it doesn't work)
- Brands without enough demand in the category to rank for
- Operators who want black-hat shortcuts — we'll lose your account either way
Stack
The tools we run on this engagement.
No surprises. You see the stack before sprint zero so you can flag anything you already own a license for or want swapped.
Ahrefs + Semrush
Cross-checked rank + competitor data, never one tool's word for it
Screaming Frog
Crawl + technical audit, runs locally so we see what Google sees
Google Search Console
The only ranking source that's authoritative
Schema.org JSON-LD
Built into every template, parity-checked per build
Proof
Sites and systems shipped on this engagement.
Roofing / Painting · South Florida
Talbot Companies
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Construction · Custom Homes · Greenville, SC
BHR Construction
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Moving / Relocation · DFW + Henderson County, TX
In & Out No Doubt
Faith-led moving company for the DFW Metroplex and Henderson County. Clear written quotes, the same crew start to finish, no surprise fees — plus an AI estimate and dispatch layer that routes the right crew before move day.
Questions operators ask before they book SEO Management.
How long until I see ranking movement?
Local SEO can move in 60–90 days. National category capture is a 6–9 month commitment before the curve bends — we’ll tell you which one your spend buys before sprint one.
What proves the work is actually working?
A written weekly read: impressions, clicks, ranked keywords, and the next experiment we’re running. No vanity dashboards; the numbers tie to leads, not pageviews.
Do I keep the content if we part ways?
Yes — every page, every backlink, every piece of schema markup belongs to you. We don’t hostage-hold.
Will Google penalize me for AI-written content?
Not for using AI. Google penalizes scaled, unhelpful content — same rule that's always existed. Our writers use AI for research and outlines; the final draft is reviewed and edited by a human who understands the topic.
Do you do link building?
Yes — but only outreach to real operators in your category. No PBNs, no Fiverr packages, no comment spam. The links that move rank are the ones a competitor couldn't buy.
What if I'm already ranking well — is SEO still worth it?
Possibly not. If you're already top-3 for your core terms and the leads are closing, SEO spend gets diminishing returns. We'll tell you to redirect the budget to PPC or social before taking the engagement.
Related solutions
The services usually paired with this one.
- Local SEOMap-pack ranking + Google Business Profile optimization under SEO Management for service-area businesses competing for “[service] near me” queries.
- Technical SEO AuditCrawl, indexation, Core Web Vitals, schema, internal link graph: the technical layer under SEO Management that gates whether your content can rank at all.
- Content & Topic StrategyICP-keyed content topics under SEO Management. Each topic mapped to search intent, content type, and the buying stage it serves. The roadmap behind every piece your team will ship this quarter.
Who leads SEO Management
John leads SEO Management engagements.
3 sprint kickoff slots open this quarter
Run sprint zero for SEO Management. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.