Status quo
Your site looks five years old. The buttons go to a contact form nobody reads. You added pages over time without a system, so the menu sprawls and nothing converts. Your last agency handed you a Wix login and disappeared.
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Systems we build
Web Design & Development.
We design and develop engaging websites built to increase your leads and convert more sales. Custom to your audience, not a theme reskinned in your color.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
A site keyed to a named ICP. Every page maps to a buying stage. The lead pipeline writes to your CRM in real time. You can read what changed week to week, and the experiments keep shipping after launch.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- Marketing site (6 to 40 pages, custom-coded on Next.js)
- ICP card set keyed to the audience map
- 301 redirect plan signed off before DNS flip
- Lead pipeline writing to your CRM with server-side events
- Component library your team can ship against without us
- Two-week post-launch experiment cycle with a written read
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Sprint 0
Audience map + ICP cards locked
- 2
Sprint 1
IA, copy outline, design tokens
- 3
Sprint 2-4
Build on staging, weekly demo Friday
- 4
Sprint 5
Launch, 301 cutover, server-side events live
- 5
Sprint 6+
Experiment cycle, weekly client read
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Page count and template variety (5 pages vs. a 40-page marketing site)
- 02
Integrations — CRM, scheduler, billing, analytics
- 03
Whether content is migrated or written net-new for the launch
- 04
On-brand visual system or custom design system
- 05
Post-launch experiment cycles bundled with the build
Your price
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Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶Brand assets (logo, fonts, photography if any)
- ⟶Current site analytics (GA4 read access)
- ⟶CRM credentials or named CRM stack
- ⟶List of competitors you actually lose deals to
- ⟶30 minutes of your time on Friday for the demo
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- A theme reskinned in your brand color
- A site without a 301 plan signed off
- Stock-photo hero with a fake-diverse team
- Hand-off without component documentation
- An accessibility score under WCAG AA on launch day
Fit check
Who this is for, and who it isn’t.
Right fit
- Operators replacing a site that hasn't moved a metric in two years
- Series A teams post-funding who need the brand to match the round
- Service businesses opening a second location or expanding to a new geo
Wrong fit
- Anyone who wants a $1,500 template build (we'll point you at Squarespace)
- Brands without a defined audience yet — start with Positioning Sharpen first
- Teams who want the agency to also own the brand voice forever
Stack
The tools we run on this engagement.
No surprises. You see the stack before sprint zero so you can flag anything you already own a license for or want swapped.
Next.js 16 + React 19
Server components, React Compiler, fast everywhere
Tailwind + design tokens
Your team can ship against it after we leave
Supabase (Postgres + Storage)
Lead pipeline, multi-tenant image hosting, RLS-scoped
Resend + Twilio
Email + SMS notifications with per-tenant sender control
Coolify on Hetzner
Predictable hosting, no Vercel surprise bills
Proof
Sites and systems shipped on this engagement.
Roofing / Painting · South Florida
Talbot Companies
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Construction · Custom Homes · Greenville, SC
BHR Construction
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Moving / Relocation · DFW + Henderson County, TX
In & Out No Doubt
Faith-led moving company for the DFW Metroplex and Henderson County. Clear written quotes, the same crew start to finish, no surprise fees — plus an AI estimate and dispatch layer that routes the right crew before move day.
Questions operators ask before they book Web Design & Development.
How long does a typical site build take?
Six to eight weeks for a marketing site we’ve fully scoped. Tight launch windows can squeeze sooner; we’ll be honest about whether the date is real before you sign.
Will my site rank in search after the rebuild?
Yes — every URL gets a 301 plan signed off before cutover, structured data gets parity-checked per template, and we run a staging site in parallel for two weeks before the DNS flip. Your existing rank doesn’t go dark on launch day.
Do you handle hosting and ongoing care?
Yes — you can hand off the site to your team or roll into a Recurring Site Care plan. Most clients keep us on for the first 90 days at minimum so the launch experiments actually get measured.
Can my team edit content after launch?
Yes — we build with a CMS shape your team can ship from on day one. Most clients go with a headless setup (Sanity, Payload, or our own Supabase-backed admin) so marketers don't have to file a ticket for a copy change.
What does a single-service site build cost?
$2,500 to $20,000 for a single-service site without the ICP work. We adjust the cost downward when you also partner with us on SEO, social, or ads — long-term partnerships earn the discount, not the first invoice.
Do you outsource the build?
No. Every file in your repo was written by someone on this team. We don't sub-contract to overseas dev shops; the person who built it answers the Slack message six months later.
Related solutions
The services usually paired with this one.
- Marketing Site BuildNet-new marketing site under Web Design & Development. ICP-keyed, SEO-grade, shipped in 6–8 weeks against a named launch outcome.
- Site RelaunchFull relaunch under Web Design & Development for an underperforming site. New IA, new copy, new conversion math, your existing rank preserved through the cutover.
- Recurring Site CareMonthly content + experiment cycle under Web Design & Development on a site you already own. Same hands every month, no surprise invoices.
3 sprint kickoff slots open this quarter
Run sprint zero for Web Design & Development. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.