Delivering on promises they made, Definitely would recommend
Websites that earn their keep.
We build the site, run the SEO and buy the ads. Plans mix a monthly retainer with a fee for each lead we deliver and a share of each job you close, so part of what we earn only comes when your phone rings.
- Talk to the people who build it
- Paid per lead and per close
- A written read every Friday
BHR Construction · verified results- +327%
- organic clicks (12 mo)
- +456%
- organic impressions
- $12M+
- new leads generated
5 hrs to first lead
Blue Arrow Roofing · launch day
10, 20 or 30 minutes
Let's talk about your site.
Tell us what you are trying to change. We will name the bottleneck and the next step, even when the next step is not us.
How it works
- 01
Tell us what you are after
A ten-minute call or the form beside this. We name the bottleneck and the next step, even when the next step is not us.
- 02
We scope it and pick the plan
One written scope: the outcome we are aiming at, and the mix of retainer, per-lead and per-close fees, agreed before any work starts.
- 03
We earn as it performs
The per-lead and per-close parts only pay when the work produces leads and closed jobs. When your pipeline grows, so does ours.
In a hurry? Text us and we reply within one business day.
Sites we have built for owners in seven states
Frontend Horizon by the numbers
Published numbers. Named clients.
- $3.5M+
- Lead value in 5 months, Talbot Companies
- +1,233%
- Organic clicks, Best Barns
- +327%
- Organic clicks (12 mo), BHR Construction
- 14
- Client sites shipped
A client, on camera
Dan Erickson, AMD Technology, in their own words.
Recorded by the client and sent to us. Cut for length from the original 2:37 video: every word is the client's, in the order spoken. Captions are on, and the transcript is one click away.
“Frontend Horizon has brought us multiple leads that have been qualified, turned into sales, just through organic searches.”
Read the transcript145 words
Hi, my name is Dan Erickson. I'm a partner at AMD Technology, having worked here for 12 years, have not seen the value of a website in those 12 years, and Frontend Horizon has brought us multiple leads that have been qualified, turned into sales, just through organic searches of people coming to our website saying, hey, tell me more, and then buying products from us. So for me, it's a huge win, and I can't thank them enough for that.
And finally, my biggest appreciation for them ultimately comes down to who they are as people. I love working with them. They're great.
If we have issues, in many cases, any technology issues, they've been able to drop what they're doing to help us out because we were in a pinch or an emergency. So can't think of them high enough. They've been fantastic.
Google reviews
Every public review, word for word.
From our Google Business Profile, newest first. Google counts 14; these are the 11 it shows publicly, in the reviewers' own words.
5.0
14 reviews on Google
Also five stars, no written comment: Cannon Brown.
Also on Yelp and the Better Business Bureau.
Had them build a website for me turned out awesome would definitely recommend
Their Los Angeles team fixed up our website and SEO! Very easy to work with, They explained everything and are very easy to communicate and work with!
Very personal and great to work with. Website turned out great.
John provided an extensive. Marketing research report for my companies. They provided insights into my competitors SEO activities which will help me make my marketing plans better
I recently had the pleasure of working with FrontEnd Horizon a web design company that has truly redefined the standards of excellence in the industry. Their exceptional expertise in creating stunning and functional websites has left me thoroughly impressed, making them an outstanding choice for businesses and individuals seeking to establish a strong online presence.
Read the full review on GoogleI dropped the ball with some things I needed done but the guys from FRONTEND HORIZON picked it up and ran with. They completed my project timely, professionally and in a spirit of EXCELLENCE. I highly recommend Frontend Horizon.
Thank you guys for the logo work! Process was smooth and quick, will definitely recommend you guys!
I can’t tell you enough how good they are! Helped me design my entire website in no time, all it took was them asking me a couple questions and before I knew it my entire website was built better than I could have even imagined! Top tier customer service! This is definitely one of the best decisions I made for my small business!
John and Pablo have been so easy to work with in getting our website up and going. We are also working on ways for them to maintain our social media. They respond so quickly and take care of all the needs we have. Thank you soooo much for all of your help guys!!
$3.5M+
lead value in 5 months · Talbot Companies
+1,233%
organic clicks · Best Barns
14 sites
Shipped and maintained
Who we are
Five people in Dallas, same hands every sprint.
John and Pablo founded it and scope every engagement. Danny runs the projects, Josh builds, and Shannon leads business development.
There is no account manager between you and us. The people on your first call are the people building your site in month six. If something is not working, it is in the Friday note, with what we are changing.
- A written read every Friday
- A named outcome on every engagement
- Paid per lead and per close
- 14 client sites shipped
Site not showing up on Google?
Bring the URL to a ten-minute call. We will tell you what is holding it back and what fixing it takes.
What we do
Six things. All of them measured.
Start with the site. Add the rest when the numbers justify it.
- First lead 5 hours after launch
Web Design & Development
Custom-coded sites built around the customer you want more of, with the lead form, call tracking and follow-up wired in before launch. Blue Arrow Roofing's first inbound lead came five hours after theirs went live.
See what’s included
- Local moves in 60 to 90 days
SEO Management
Local moves in 60 to 90 days
Rank for the searches your buyers run in your service area. Technical fixes, content and local listings in one plan, measured in calls and form fills, not impressions.
See what’s included - Attribution back to revenue
Pay Per Click Advertising
Attribution back to revenue
Google, Meta and LinkedIn campaigns tracked to booked jobs, so you can see which dollars bring customers and which bring junk clicks.
See what’s included - One voice in every reply
Social Media Marketing
One voice in every reply
Posts, short-form video, and community management built around how your customers actually scroll, with one consistent brand voice in every reply.
See what’s included - Three named competitors
Competitor Analysis
Three named competitors
What they spend, rank, and convert on, broken down by channel, with the specific gaps you can exploit this quarter.
See what’s included - Answers after hours
AI Lead Response
Answers after hours
Answers calls, forms and site chat after hours, texts back a missed call, asks your qualifying questions, books the appointment, and sends you the ones worth a call back.
See what’s included
Trades we work in
Every trade buys differently. We build for how yours does.
Roofers chase storm season. Movers book by the date. A law firm wins the client it answers first. Each has its own page: what buyers search, what we build, and the clients we built it for.
- RoofingStorm season, insurance claims and replacement leadsClients: Talbot Companies, Blue Arrow Roofing, Kind RoofingSee our roofing work
- ConstructionFewer repair calls, more whole-project inquiriesClients: BHR ConstructionSee our construction work
- MovingWritten quotes and booked move dates, not phone tagClients: In & Out No DoubtSee our moving work
- LandscapingRecurring-service customers inside your route radiusClients: Turf TendersSee our landscaping work
- ExcavationLand clearing, pads and dirt work, quoted by acreageClients: M&M DirtworkSee our excavation work
- Commercial tradesFacility and B2B buyers who arrive with a scopeClients: CAB Carpentry, Best BarnsSee our commercial trades work
- IT servicesManaged-service contracts from local businessesClients: Gun Barrel Computers, AMD TechnologySee our IT services work
- Don't see your trade?We work with local service businesses and firms of every kind. Tell us yours and we will show you where we would start.Every industry
New for us: more trades and professional firms
No client work to show in these yet. Each page shows how we would start, and for firms, how the plan follows your profession's rules on paying for business.
- HVACThe no-cooling call answered, then the maintenance planHow we'd start
- PlumbingThe emergency call first, then the water heater and the repipeHow we'd start
- ElectricalPanel upgrades and EV chargers, not just service callsHow we'd start
- Water damageThe first call after the water, answered around the clockHow we'd start
- Pest controlOne treatment that turns into a plan for the yearHow we'd start
- Garage doorsThe broken-spring call today, the new door next springHow we'd start
- Law firmsConsultations in the practice areas you take, answered firstHow we'd start
- AccountingMonthly and advisory clients, not only a tax-season rushHow we'd start
- InsuranceQuote requests from your town, answered before other agentsHow we'd start
- Financial advisorsFirst conversations with the households you serve bestHow we'd start
How you pay
Three parts. You pick the mix.
Every plan is built from these. We size them to your trade and market and put the mix in writing before any work starts.
Monthly retainer
A fixed monthly fee for the ongoing work: the site, the SEO, the campaigns and the Friday read.
Pay per lead
A set price for each qualified lead we deliver. You pay for leads that reach you, not for clicks or impressions.
Pay per close
A share of each job that closes from a lead we sent. We do well when you sell.
Prices depend on your market, so we quote them on a call.
Who you will meet
Two founders who still do the work.
John scopes the work. Pablo builds it. The person on your first call stays on your account.
John Cravey
Founder
John founded Frontend Horizon to fix what most SMBs hate about marketing agencies: opaque deliverables, recycled strategy, no accountability for the result. Every engagement gets a named outcome and a clear picture of the market it’s competing in.
Pablo Novelo
Founder
Owns the build, the infrastructure, and the Core Web Vitals budget every shipped page lives inside. The reason your site reads fast, ranks clean, and converts at the rate the strategy promised.
John
Founder
Pablo
Founder
Both inboxes are below.
Also on the team
Danny
DOO
Josh Grounds
Dev
Shannon Cravey
President of Business Development
The work
Sites we shipped. We still run every one.
Click through and judge the work on the client’s own domain, not a mockup.
Shipped Sep 2026Roofing · Austin, TX
Kind Roofing
Visit kindroofingtx.com- Shipped Aug 20265 hrsfrom launch to first inbound lead
Roofing · Kansas City
Blue Arrow Roofing
Visit bluearrowroofing.com 
Shipped Aug 2026Handcrafted jewelry · West Adams, Los Angeles
Antiqua Jewelry
Visit antiquajewelry.com
Shipped Aug 2026Furnished monthly rentals · Santa Monica + West LA
Santa Monica Monthly Furnished Rentals
Visit santamonicamonthlyfurnishedrentals.com
Shipped Jun 2026IT Services / Computer Repair · Cedar Creek Lake, TX
Gun Barrel Computers
Visit gunbarrelcomputers.com
Shipped Jun 2026Moving / Relocation · DFW + Henderson County, TX
In & Out No Doubt
Visit inandoutnodoubt.com- Shipped Jun 2026+327%organic clicks (12 mo)
Construction · Custom Homes · Greenville, SC
BHR Construction
Visit bhrconstructionco.com 
Shipped May 2026Landscaping · Salinas + Monterey County, CA
Turf Tenders
Visit turftenderslandscape.com
Why Frontend Horizon
What you can hold us to.
Four things you can check us on.
01
Friday
A written read every week
What moved, what did not, and what we are doing about it, in your inbox every Friday.
02
1 outcome
Named before sprint one
Leads, rank, or revenue. Written down before we start and measured against after, so nobody argues about what the site was for.
03
Per lead
Paid when the leads come in
Alongside the retainer, you pay a set price for each qualified lead and a share of each job that closes, so we do well when your pipeline does.
04
5 people
Same hands every sprint
The people on your first call are the people doing the work in month six.
Free, no call needed
Check your own numbers first.
Three ways to size the problem before you talk to anyone, us included.
- Free lead auditBring your URL. We look at how a customer finds you, reaches you and hears back, and tell you what is costing you calls.Get the audit
- Missed-lead calculatorPut in your calls, your close rate and your average job. See what the leads nobody answers are worth in a year.Run the numbers
- Retainer, per lead or per close?What one closed job costs you under each way of paying for marketing, with your numbers and anyone's quote.Compare the models
New on the blog
Written from inside the work.
SEO · Pricing
Cheap SEO: What a $99-a-Month Plan Actually Buys
The plan is not a smaller version of real SEO. It is a different product wearing the same name.
Read itSEO · Analytics
Data for SEO: The Numbers That Should Drive Your Strategy and Where to Get Them Free
Most SEO arguments end the moment someone opens the right dataset. The right datasets are mostly free, and most sites have never joined them.
Read itSEO · AI
Google SEO: How Ranking Works From Crawl to AI Overviews
Rankings are not granted. They are computed, by systems with documented jobs. Understand the jobs and SEO stops feeling like weather.
Read itSEO · Pricing
How to Choose an SEO Company: 12 Questions That Expose the Pretenders
You cannot out-audit a salesperson on their specialty. You can ask questions whose honest answers are expensive to fake.
Read it
Questions owners ask
Before you book.
The ones we hear on almost every first call.
What does Frontend Horizon do?
Six things: websites, SEO, pay-per-click ads, social media, competitor analysis, and AI lead response. Most owners start with the site and add the next service once the first one is paying for itself.
How do you charge?
Plans are built from three parts: a monthly retainer for the ongoing work, a set price for each qualified lead we deliver, and a share of each job that closes from those leads. We size the mix to your trade and market and put it in writing, with the outcome we are aiming at, before any work starts. Prices depend on your market, so we quote them on a call.
What do I hear from you each week?
A written read every Friday: what shipped, what it did to your leads, and what is next. If something is not working, it is in that note, with what we are changing.
Who does the work?
The five of us, all based in Dallas. John and Pablo scope every engagement, and the people on your first call are the people building your site.
How fast can you start?
A discovery call within 48 hours of booking. The first sprint usually starts within one to two weeks of signing off on the scope.
Do you work outside Dallas?
Yes. Clients in Texas, California, Florida, Kansas City and South Carolina work with us remotely. Demos and weekly reads happen on video.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday