New patients live or die on local search.
If you’re not in the map pack and ranking locally for your service, the patient books the practice that is. There’s rarely a second look.
Built for healthcare & wellness
You run a med spa, dental practice, PT clinic, chiropractic office, or similar healthcare/wellness practice. New patient acquisition lives or dies on local search and the smoothness of your appointment-booking experience. You need a site that loads fast, ranks locally, and books appointments without friction — plus the social presence and review velocity that build trust before the first visit.
Healthcare & Wellness
Found locally, booked in a tap, trusted before the first visit.
What we lead with
Census-grounded targeting from day one. We pull the public data on your geo and draft the ICP cards before any build is quoted.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Who works healthcare & wellness

Ariah ships healthcare & wellness work at Frontend Horizon.
What usually goes wrong
If you’re not in the map pack and ranking locally for your service, the patient books the practice that is. There’s rarely a second look.
A slow site or a clunky scheduler loses the patient who was ready to book — right at the point of highest intent.
Sporadic reviews and a stale profile undercut the trust a first-time patient needs before they’ll walk through the door.
How we approach it
Fast site, local SEO, and the map-pack work that drives new-patient discovery in your service area.
An appointment funnel that books in a tap on mobile — we integrate the scheduler you already use and remove the friction around it.
Review velocity plus a steady social presence that warms a first-time patient up before they arrive.
What a healthcare & wellness engagement covers
Proof
Proof in this category
No public healthcare reference is live yet, and we won’t fake one with stock clinic photos. The local-SEO + fast-site + conversion-funnel playbook in our shipped portfolio is the same one a practice needs — applied to a patient instead of a buyer. Ask and we’ll show you the closest live build.
“We rebuilt the site, locked in the local SEO, and the new-patient inquiries doubled inside two quarters. The appointment funnel finally works the way it should.”
The system behind it
Every healthcare & wellness engagement runs the same five-phase process. The first two phases are free — you see the read on your market before any build is quoted.
Phase 1
Census
Pull US Census + ACS + County Business Patterns scoped to your geo and NAICS.
Ships: Market Frame Report
Phase 2
Public Data
Overlay state filings, property records, review platforms, and license boards to find people inside the frame who are actually active.
Ships: Audience Map
Phase 3
ICPs
Build a card for each audience cluster. Demographics, signals, triggers, sales cycle, channel preference.
Ships: ICP card set (3-7 cards)
Phase 4
System
Tailor the marketing system to each ICP. Offers, sequences, content, attribution, reporting.
Ships: Working marketing system
Phase 5
Sprint
Execution in sprints with a named outcome per sprint. Continuous reporting and rebalance.
Ships: Named outcome per sprint
Questions healthcare & wellness ask first
Yes — we build the marketing layer (site, SEO, booking funnel, reviews) without touching PHI, and we keep forms and analytics compliant.
Usually not — we integrate the one you have and remove the friction around it, so the funnel that leads to it actually converts.
Site speed and booking fixes help immediately; local SEO compounds over the first two quarters. We report new-patient inquiry volume monthly, not just rankings.
Field guides
Real solutions you can run yourself, each built on open public data. Ordered for healthcare & wellness first.
Google publishes how fast your site really is for real users, and your competitors' too. Here is how to read that field data for free and fix the biggest offender first.
Ten locations do not rank as one brand. They rank as ten local businesses. Here is how to build a real page for each one, backed by the census read for its area and its own claimed profile.
The federal government already mapped your market for free. Here is how to read the American Community Survey and let it decide where your marketing money goes.
Schema.org is a free, shared vocabulary that tells search engines and AI answer engines exactly what your pages mean. Here is which structured data a service business needs, and how to add it without touching code you cannot validate.
Demand for most local services runs on a season, and Google Trends shows you the shape of that season for free. Here is how to read the curve and turn it into a calendar.
The map pack is the most valuable free local surface you own. Here is how to work Google's three published ranking factors and earn one of those three spots.
If you sell to businesses, the government already published a map of where your buyers work. Here is how to read BLS QCEW and Census LEHD to find the counties and corridors where your industry concentrates.
You can reverse-engineer a competitor's SEO from artifacts they publish for free. Here is how to read the search results, their sitemap, and their schema, then build a coverage-gap map you can attack.
Google hands you your own search data for free. Here is how to read the Search Console Performance report to find the queries you rank for but do not win, and turn each one into a fix.
Stop pricing on a gut feel. Public income, competitor, and wage data can tell you what your market can bear, how crowded it is, and where to plant your flag.
The government already sorted every business in the country into a free, numbered taxonomy. Learn to name your buyer by code, and every other public dataset opens.
If you sell to other businesses, the Census already counted your buyers. Here is how to read County Business Patterns and turn it into a real account list and a territory plan.
Not quite you?
3 sprint kickoff slots open this quarter
Found locally, booked in a tap, trusted before the first visit.
Eight minutes of discovery, no sales call. We pull the census and public data on your geo and draft the ICP cards before any contract.