Older domains often rank better, and that fact misleads people every day. Age is not the cause. What a domain accumulates over time is: links, content, brand searches, a clean history. Understand the difference and you stop making two expensive mistakes.
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Age is not the factor. Accumulation is.
Google has said domain age on its own carries little to no weight. A ten-year-old domain with no links and thin content ranks like the nothing it is. A two-year-old domain with earned links and pages that answer real queries beats it every time. Age correlates with authority because time allows accumulation, not because the calendar is a signal.
The expired-domain trap
Buying an aged domain to inherit its authority is now a named spam policy. Google calls it expired domain abuse: repurposing an old domain to boost unrelated content can get the whole site classified as spam. If you buy a domain, buy it for the brand and the exact-topic history, never for the birth date.
New domains rank fine
Fresh sites that focus on one topic, interlink their pages properly, and earn a handful of relevant links rank within months, not years. What feels like an age penalty is usually a proof penalty: no links, no depth, no reason to trust the site yet.
When you migrate, move the accumulation
Rebrands and domain moves keep their equity through page-level 301 redirects. The accumulated value lives on the URLs, not the birthday. The myths around registration length and the signals that do move rankings are in the ranking factors guide.